Salvatore Ferragamo has launched a new digital adventure starring Douglas Booth, A$AP Rocky, Ryan McGinley, Henrik Lundqvist, Alexander Gilkes, Louis-Marie de Castelbajac and Tyrone Wood.
This new project, starring a curated selection of some of the hottest male talent out there, is the fruit of a collaboration between the brand's creative director Massimiliano Giornetti and photographer and filmmaker Francesco Carrozzini.
The international guys in the spotlight come from across the spectrum of art, music, fashion and sport. British actor Booth appears alongside American rapper A$AP Rocky, photographer McGinley, Gilkes (the co-founder of auction site Paddle8), Swedish ice hockey star Lundqvist, Frenchman de Castelbajac, and Wood (son of Rolling Stones guitarist Ronnie Wood). In the full film, which available online, the different gentlemen appear in a selection of Salvatore Ferragamo menswear pieces and footwear while they talk about their careers and their relationship with fashion. The individual guys then pick up the thread in their own dedicated videos buried within the site alongside shopping selections and plenty of impressive still photography.